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CIMCO Communications offers insights on building a social media strategy in with your company strategy... in November Smart Business

Oakbrook Terrace, IL, November 01, 2009 – CIMCO Communications, Inc. Chief Marketing Officer, Mary Rodino, offered expert advice to Smart Business readers about how social media tools can be part of your overall company strategy.

“Social media engages consumers and buyers in a whole new way. With so many consumers utilizing these applications, a company cannot afford to be ‘logged off’ when it comes to social media.” states Rodino. “While so¬cial media may not be a large part of your overall strategy, it can complement your current strategy and provide instant and cost-effective results.”

In the article Rodino discusses the common barriers companies incur when implementing social media strategies and how to overcome them. She continues on by explaining how to create an effective plan by evaluating your target and how they use social media.

Ms. Rodino’s observations can be found in “Insights”, a monthly column that features advice from leaders in the industry on technology solutions. She can be reached at maryrodino@cimco.net

About Smart Business:

Smart Business, a national management journal for corporate growth, with local business coverage, is published monthly by Smart Business Network headquartered in Cleveland.

About CIMCO Communications, Inc.

CIMCO Communications has been providing integrated communication services to businesses in the Chicago area for 24 years. CIMCO combines its scalable, stable data and voice infrastructure with technologically diverse expertise to provide a broad suite of products and services. Customers experience the passion for extraordinary service in the responsible, knowledgeable and person-to-person way CIMCO meets their needs. For more information, see www.CIMCO.net.

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