CIMCOCommunications CMO Mary Rodino Spotlights the significance of CDI Technology in Smart Business September Issue.
Oakbrook Terrace, IL, September 1, 2008 - CIMCO Communications, Inc., announced today that Mary Rodino, Chief Marketing Officer, was selected by Smart Business to provide expert guidance to readers on the evolving nature of Customer Data Integration (CDI) and its value to sales and marketing efforts.
“It’s important to understand that information about your leads and customers from a variety of technology channels needs to be integrated for a complete picture,” said Rodino. “To do CDI right, full technological integration of online and offline marketing is necessary to reach perfect prospects at the perfect time, please them and still protect their privacy.”
Rodino describes to readers the difference between CDI and database marketing, explaining how the former “allows a better view of customer needs by monitoring how a person responds to various mechanisms.”
Additionally in the article, the marketing and sales veteran goes on to outline a step-by-step approach to CDI; discuss the impact of marketing technology on sales; and list the five critical factors for effectiveness.
Rodino is a repeat contributor to Smart Business, with her sought-after expertise gained from her executive role at Chicagoland’s largest privately owned voice and data provider, as well as years of previous experience in business communications.
Ms. Rodino’s observations can be found in “Insights”, a monthly column that features advice from leaders in the industry on technology solutions. She can be reached at firstname.lastname@example.org.
About Smart Business:
Smart Business, a national management journal for corporate growth, with local business coverage, is published monthly by Smart Business Network headquartered in Cleveland.
About CIMCO Communications, Inc.
CIMCO Communications has been providing integrated communication services to businesses in the Chicago area for 24 years. CIMCO combines its scalable, stable data and voice infrastructure with technologically diverse expertise to provide a broad suite of products and services. Customers experience the passion for extraordinary service in the responsible, knowledgeable and person-to-person way CIMCO meets their needs. For more information, see www.CIMCO.net.